Helping Product Leaders Cut Through Chaos and Deliver Business Impact
From scattered roadmaps to scaling pains — I help you build strong product teams, align strategy, and create systems that drive growth and execution.
Meet Juan
I’ve spent over two decades in B2B tech — creating product strategies, building and leading teams, and helping companies scale. But more importantly, I’ve helped product leaders like you cut through chaos to focus on what really matters.
Whether you're struggling with alignment, scaling pains, or unclear product direction, I bring hands-on experience in:
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Building and leading high-performing product teams
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Creating product ops that enable execution, not slow it down
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Aligning product strategy with business goals
Let’s turn your challenges into clarity — and your ideas into real impact.
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Strategy, Market & Execution – Discovery Call for Product Leaders
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Let’s talk.
If you're a product leader or executive facing unclear strategies, disjointed roadmaps, untapped market opportunities, or underperforming teams, I offer a limited number of free 30-minute discovery calls each month.
✅ We’ll explore your biggest challenges
✅ I’ll share practical steps that can help
✅ Help you decide if it’s time to tackle it — and how
Create Strategic Alignment & Transform Your Product Roadmap
Master the proven system to eliminate misalignment, prioritize what matters, and build a high-performing product organization.
Kickstart Strategic Alignment in 2 Weeks, Drive Real Business Impact
Work closely with me to identify gaps, clarify priorities, and set a clear, strategic direction that connects product and business goals.
Ongoing Strategic Support to Keep Your efforts on Track
Partner with me to ensure continuous alignment between your strategy and execution — maximize impact, minimize wasted effort.
Worked For:
Russell Anderson - CMO @ Solibri
I had the pleasure of working with Juan on the executive team of a software company, where he built the product management department and processes.
During his tenure, the company grew from a start-up to a profitable multimillion-euro business, with regular software launches supported by a clear product strategy, team, roadmaps, and goals. Juan contributed to key business decisions, including overall strategy and GTM approaches.
He consistently presented himself as a positive team player, demonstrating trustworthiness and responsibility for both the business and staff.
Ly Hoang - Product Marketing Specialist @ Qt Group
Having Juan as my supervisor was truly a privilege. He always manages to keep the perfect balance between granting me autonomy to run projects of my own initiative while ensuring they align with the team's broader development goals.
His leadership style is rooted in clarity and collaboration. He always prioritizes structured roadmaps and seamless alignment across teams like marketing, product management, and sales.
Juan is also incredibly open to new ideas, and discussing innovations with him has always been exciting and insightful.
He doesn’t feel like a boss but more like a supportive friend who’s always there to guide and encourage. His leadership keeps everyone on the same page and working smoothly together. Any team would be lucky to have him!
Sarita Spannuth - Product Manager @ Qt Group
Working with Juan has been a very valuable experience. He brings structure and clarity to complex product challenges. He has played a key role in establishing processes that have transformed the way we work.
He has refined our product management practices, ensuring we have clear processes for roadmap planning, prioritization, and delivering customer value. His approach to product strategy, from aligning cross-functional teams to setting and tracking key goals, has improved how we approach product development.
Leading teams across product management, marketing, and technical domains, he has made sure we stay aligned and efficient across different products. Beyond his leadership, he has created an environment where we can learn and grow.
The processes he has implemented and the mindset he has instilled have shaped the way we work and keep our focus on delivering meaningful results.
