Product Managers and Product Leaders:Â Turn Chaos Into Clarity And Impact
Struggling with alignment? Drowning in endless requests and roadmaps? I help product teams cut through the noise and create real impact.
Meet Juan
I’ve spent over 20 years working in B2B tech industry—creating product strategies, leading teams, and helping companies build better products. But more than that, I’ve seen firsthand how challenging it can be to cut through the chaos and get things done right.
I’m passionate about helping product managers and leaders like you create clear visions, build strong product teams, and execute with precision. From defining product strategies that align with your business goals to setting up actionable frameworks that eliminate the noise—my goal is simple: to help you turn chaos into clarity and drive real impact.
Along the way, I’ve worked with diverse teams, built cross-functional cultures, and empowered people to do their best work. I know what it takes to scale B2B product teams—aligning vision, refining operations, creating go-to-market strategies, and ensuring execution doesn’t fall apart as companies grow. I’m here to help you navigate every step of the product journey.
Let’s make your next product a success.
Need help with your product career or current role?
đź’¬ Feeling stuck in your product role? Let's talk.
Book a 60-minute coaching session
Book Coaching SessionProduct Operations Consulting
Optimize your product processes and empower your teams
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Hands-on support for mid-sized companies, startups, and product teams
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Optimize product processes and implement essential frameworks (roadmaps, backlogs, etc.)
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Direct involvement in shaping and improving product operation
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Execution-focused with deep technical expertise
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Time-intensive support to deliver real results on the ground.
Product Leadership Consulting
Strategic guidance for scaling and leading product teams
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Strategic advisory focused on leadership and scaling
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High-impact work for significant organizational growth
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High-level guidance for C-suite executives and larger teams
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Develop long-term product strategies and align organizational design
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Support product-market fit and manage large-scale product transformationsÂ
Russell Anderson - CMO @ Solibri
I had the pleasure of working with Juan on the executive team of a software company, where he built the product management department and processes.
During his tenure, the company grew from a start-up to a profitable multimillion-euro business, with regular software launches supported by a clear product strategy, team, roadmaps, and goals. Juan contributed to key business decisions, including overall strategy and GTM approaches.
He consistently presented himself as a positive team player, demonstrating trustworthiness and responsibility for both the business and staff.
Ly Hoang - Product Marketing Specialist @ Qt Group
Having Juan as my supervisor was truly a privilege. He always manages to keep the perfect balance between granting me autonomy to run projects of my own initiative while ensuring they align with the team's broader development goals.
His leadership style is rooted in clarity and collaboration. He always prioritizes structured roadmaps and seamless alignment across teams like marketing, product management, and sales.
Juan is also incredibly open to new ideas, and discussing innovations with him has always been exciting and insightful.
He doesn’t feel like a boss but more like a supportive friend who’s always there to guide and encourage. His leadership keeps everyone on the same page and working smoothly together. Any team would be lucky to have him!
Sarita Spannuth - Product Manager @ Qt Group
Working with Juan has been a very valuable experience. He brings structure and clarity to complex product challenges. He has played a key role in establishing processes that have transformed the way we work.
He has refined our product management practices, ensuring we have clear processes for roadmap planning, prioritization, and delivering customer value. His approach to product strategy, from aligning cross-functional teams to setting and tracking key goals, has improved how we approach product development.
Leading teams across product management, marketing, and technical domains, he has made sure we stay aligned and efficient across different products. Beyond his leadership, he has created an environment where we can learn and grow.
The processes he has implemented and the mindset he has instilled have shaped the way we work and keep our focus on delivering meaningful results.
