Strategically Align Your Roadmap, Drive Real Business Impact

Why your roadmap drifts away from strategy

Most product teams don’t lack talent — they lack alignment. Here's what gets in the way:

• Strategy isn’t clear, actionable, or connected to the work
• Prioritization is reactive: driven by sales requests, loud customers, gut feel, or pure inertia
• Discovery is skipped or shallow — teams aren’t customer-informed
• Roadmaps try to cover too much, spreading effort across disconnected topics
• Collaboration across teams lacks alignment — different goals keep everyone busy, but impact stays low

I've been there

I wasn’t always a consultant. I was a product manager — and later a product leader — buried under a mountain of priorities. Managing teams, handling requests, putting out fires. I was busy all the time… but when I looked back, I realized that most of what we had built didn’t move the needle for the business.

That really bugged me.

So I started digging into the root causes. Why were we building the wrong things? What was getting in the way? Over time, I started spotting patterns — and testing ways to fix them.

Eventually, I developed a simple framework that helps teams assess where they are, get aligned fast, and start making real progress — without adding more stress or process overhead.

And let me be clear: this doesn’t mean that 100% of your efforts will suddenly drive business impact. That’s not realistic — and anyone who tells you otherwise is selling magic. This isn’t just a process shift; it’s a mindset shift. And scaling that across a large organization takes time.

But I can be there to help you make that shift — and support you through the journey.

See the Impact of Misalignment

Strategic misalignment between your product's roadmap and core business goals isn't just inefficient—it's incredibly costly.

Here's what it could be costing a typical team:

• For a team of 20 Product & R&D FTEs...
• With an average fully-loaded cost of $120,000 USD per person...
• And typical strategic alignment of only 20% (meaning 80% of efforts are misaligned)...

This could be costing your organization an estimated $1,920,000 USD every single year in wasted development and lost opportunities.

Use the ROI calculator below to see what your potential annual savings could be by eliminating misaligned efforts in your organization.

Worked for:

What we’ll do in the 2 week sprint

A focused engagement designed to create clarity and immediate impact:

• Understand your current priorities and how they’re being decided
• Clarify your strategic goals and connect them to product work
• Create a strategic alignment model tailored to your org
• Define a new way of working that brings visibility and accountability
• (Optional) Support implementing it in your team's preferred tools

The sprint sets the foundation. If needed, I can work alongside your team to implement the new way of working directly in your preferred tools — from roadmap platforms to documentation — so the alignment sticks.