Stop the Strategic Drift & Resource Drain
I help B2B Product Leaders at tech companies bridge the gap between high-level vision and daily execution. Transform disjointed roadmaps into a high-performance Product Engine that delivers Strategic Impact, not just more features.
Book a meeting
My Background
I am a Strategic Advisor and former CPO who partners with Product Leaders and Executive Teams at B2B organizations to solve their most expensive problem: strategic misalignment.
Leveraging two decades in technology—from engineering foundations to the C-suite—I specialize in translating business strategy into measurable product execution through rigorous Product Operations (P-Ops).
I’ve spent over two decades in B2B tech — creating product strategies, building and leading teams, and helping companies scale. But more importantly, I’ve helped product leaders like you cut through chaos to focus on what really matters.
-
Former CPO/Director: Built and scaled Product organizations at growth-stage companies (80–700 employees).
-
Financial Impact: Managed and grew product portfolios valued between €10M to €60M (where misalignment costs are felt most acutely).
-
Operational Expertise: Led cross-functional teams (Product, Marketing, Design, Data Science) to achieve singular strategic alignment and execution, proving the P-Ops model in action.
I teach the systems I personally deployed to scale product teams and deliver sustained business impact.
Do you recognize these signals?
Common challenges that affect product teams and prevent growthÂ
Lack of alignment product-strategy
Unpredictable and chaotic execution
Users feel your product has not added new value in a while
Internal tensions and unclear prioritization
Lots of features little business impact
Teams are constantly overloaded and close to burn out
My Services
Tailored support for every need
Product Operations Course
Master the proven product operations system to eliminate misalignment, prioritize what matters, and build a high-performing product organization.      Â
Best for: Hands-on operators who like to build things.Â
Product Leaders Intervention Tools
These intervention tools will help you unlock your product leadership potential, drive business growth, spark meaningful dialogue and empower your product teams. Â
Best for: Fast movers who want expert tools to guide your work.
Product Leaders Live Intervention
Get a personalized, tactical strategy to help you lead with clarity, confidence, and consistency. Work with me your challenges in focused sessions.
Best for: Funded businesses with budget to invest.
Worked For:
What My Ex-Colleagues Say About Me
Russell Anderson - CMO @ Solibri
I had the pleasure of working with Juan on the executive team of a software company, where he built the product management department and processes.
During his tenure, the company grew from a start-up to a profitable multimillion-euro business, with regular software launches supported by a clear product strategy, team, roadmaps, and goals. Juan contributed to key business decisions, including overall strategy and GTM approaches.
He consistently presented himself as a positive team player, demonstrating trustworthiness and responsibility for both the business and staff.
Ly Hoang - Product Marketing Specialist @ Qt Group
Having Juan as my supervisor was truly a privilege. He always manages to keep the perfect balance between granting me autonomy to run projects of my own initiative while ensuring they align with the team's broader development goals.
His leadership style is rooted in clarity and collaboration. He always prioritizes structured roadmaps and seamless alignment across teams like marketing, product management, and sales.
Juan is also incredibly open to new ideas, and discussing innovations with him has always been exciting and insightful.
He doesn’t feel like a boss but more like a supportive friend who’s always there to guide and encourage. His leadership keeps everyone on the same page and working smoothly together. Any team would be lucky to have him!
Sarita Spannuth - Product Manager @ Qt Group
Working with Juan has been a very valuable experience. He brings structure and clarity to complex product challenges. He has played a key role in establishing processes that have transformed the way we work.
He has refined our product management practices, ensuring we have clear processes for roadmap planning, prioritization, and delivering customer value. His approach to product strategy, from aligning cross-functional teams to setting and tracking key goals, has improved how we approach product development.
Leading teams across product management, marketing, and technical domains, he has made sure we stay aligned and efficient across different products. Beyond his leadership, he has created an environment where we can learn and grow.
The processes he has implemented and the mindset he has instilled have shaped the way we work and keep our focus on delivering meaningful results.
Helping Product Leaders Cut Through Chaos and Deliver Business Impact
From scattered roadmaps to scaling pains — I help you build strong product teams, align strategy, and create systems that drive growth and execution.
Join this free webinar for product leaders: how to align your roadmap with strategy and drive real business impact.Â
Access the Free Webinar