Create Strategic Alignment in Your Roadmaps — and Deliver Real Business Impact

Is your product organization draining resources on misaligned initiatives? The Product Operations Playbook is your complete system to transform chaotic development into consistent business impact. Learn how product leaders can:

  • Eliminate Strategic Drift: Ensure every roadmap item directly drives your core business goals, preventing costly detours and wasted effort.
  • Maximize Resource ROI: Optimize your product portfolio by prioritizing opportunities based on true business value and market potential.
  • Drive Measurable Impact: Streamline product discovery, execution, and feedback loops to consistently deliver customer-centric products that move the needle.
  • Build a High-Performing Organization: Move beyond chaos and firefighting to create a focused, transparent, and collaborative product team that consistently delivers results.

Move beyond chaos, firefighting, and scattered roadmaps—build a focused, trusted, and high-performing product organization.

 
What’s included?

See the Impact of Misalignment

Strategic misalignment between your product's roadmap and core business goals isn't just inefficient—it's incredibly costly.

Here's what it could be costing a typical team:

  • For a team of 20 Product & R&D FTEs...
  • With an average fully-loaded cost of $120,000 USD per person...
  • And typical strategic alignment of only 20% (meaning 80% of efforts are misaligned)...

This could be costing your organization an estimated $1,920,000 USD every single year in wasted development and lost opportunities.

The next chars shows the potential saving when increasing the strategic alignment of your roadmap by different team sizes (20, 50, 150, 500). It assumes your starting strategic alignment is 20%, meaning only 20% of your development is focused in advancing your strategy, and a cost per FTE of $120K, which is pretty conservative.

Use the ROI calculator below to see what your potential annual savings could be by eliminating misaligned efforts in your organization.

Estimate Your Potential Annual Savings:

Enter the total number of full-time equivalent (FTE) employees in your Product, Engineering, and R&D teams. These are the core teams driving your product's roadmap.

This includes salary, benefits, taxes, software, and overhead. Adjust if you know your company's precise figure.

Based on industry research, as little as 20% of features built deliver significant value. Adjust this percentage based on your team's perceived effectiveness.

While 100% strategic alignment is unrealistic due to essential maintenance and operational work (typically 20-25%), highly effective organizations can consistently achieve 75% or more of their development directly driving strategic goals. Adjust this target as you see fit.

Your Potential Annual Savings Could Be:

This is the capital you could be reclaiming and reinvesting in your growth initiatives.

Who Is This Course For?

For Product Leaders:

  • Frustrated Teams: Struggling with burnout, lack of motivation, and constant firefighting.
  • Focus on Features, Not Impact: Teams are churning out features without aligning them to business goals or measuring impact.
  • Lack of Strategy & Alignment: No clear strategy in place; team members are unsure of priorities, which leads to confusion and inefficiency.
  • Lack of Stakeholder Collaboration: Minimal collaboration with stakeholders, no “product trio” alignment, and poor teamwork with other departments.

For Product Managers:

  • Overwhelming Requests: Constant requests from multiple sources (sales, support, customers) in various formats and channels.
  • No Prioritization Framework: Decisions often driven by the loudest voices, not by business value, customer need, or strategic focus.
  • Missing Discovery Process: Little to no discovery, resulting in building features that aren’t needed or relevant.
  • Rushed Releases: Feature overload with no clear focus, strategy alignment, or meaningful communication about value.
  • Siloed Work: Teams working independently with no cohesive approach or shared vision.

For Product Operations Managers:

  • Firefighting Mode: Constantly reacting to issues, focusing on short-term fixes rather than long-term solutions.
  • Lack of Frameworks & Strategy: Operating without a clear framework or understanding of the bigger business picture, often just managing tasks.
  • Role Confusion: Reduced to a Scrum Master-type role with minimal influence on business outcomes, leading to frustration from PMs and teams.
  • Focus on Routine, Not Impact: Creating processes, checklists, or routines that don’t contribute to strategic goals or business results.

Take Control of Your Product Ops

What’s included?

Worked For:

I've been There

 

You might relate to this feeling—you either join a company or have been working there for a while, and it feels like you’re in constant reaction mode. Chaos. No control. Just firefighting.

Sound familiar?

  • You start your day with a plan, but before you even grab your coffee, Slack is already buzzing.
  • Sales is pushing for a last-minute feature to close a deal.
  • Support is escalating yet another issue that’s been unresolved for months.
  • Leadership wants a new initiative squeezed into the roadmap—without disrupting the existing one (as if that’s possible!).
  • Your team feels lost, demotivated, and out of sync.
  • And when you finally sit down to prioritize, you realize you’re just going with who shouts the loudest.

I know this struggle because I’ve lived it.

At one point, I felt like I had zero control—no say over what needed to be done, no real alignment, and no trust from leadership. It was frustrating.

But I was lucky enough to work with colleagues who also wanted to fix this. We built a clear process—one that helped us take back control, create structured plans, make smarter decisions, and get buy-in from stakeholders.

Why Working Harder Isn’t the Answer

When things feel out of control, the natural instinct is to work harder, put in more hours, and grind through the chaos. But that’s a losing game.

The real answer is to put a system in place—one that:

âś… Gives you confidence in your decisions

âś… Makes leadership trust your process

âś… Ensures your plans actually move the business forward

âś… Empowers your team to take ownership

This system changed everything. Before, we were constantly scrambling, and leadership didn’t trust our priorities. After, we had buy-in from stakeholders, our roadmaps actually held, and the team felt in control of their work.

Why This Course?

It took me years of trial and error to get this right. I made mistakes, adjusted, and finally built a repeatable system that works.

This course condenses everything—so you don’t have to go through that same painful process. Instead of figuring it out on your own, you’ll get a clear, step-by-step framework to:

âś… Fix the chaos

âś… Align stakeholders

âś… Make better product decisions without the constant battles

What’s included?

Russell Anderson - CMO @ Solibri

I had the pleasure of working with Juan on the executive team of a software company, where he built the product management department and processes.

During his tenure, the company grew from a start-up to a profitable multimillion-euro business, with regular software launches supported by a clear product strategy, team, roadmaps, and goals. Juan contributed to key business decisions, including overall strategy and GTM approaches.

He consistently presented himself as a positive team player, demonstrating trustworthiness and responsibility for both the business and staff.

Ly Hoang - Product Marketing Specialist @ Qt Group

Having Juan as my supervisor was truly a privilege. He always manages to keep the perfect balance between granting me autonomy to run projects of my own initiative while ensuring they align with the team's broader development goals.

His leadership style is rooted in clarity and collaboration. He always prioritizes structured roadmaps and seamless alignment across teams like marketing, product management, and sales.

Juan is also incredibly open to new ideas, and discussing innovations with him has always been exciting and insightful.

He doesn’t feel like a boss but more like a supportive friend who’s always there to guide and encourage. His leadership keeps everyone on the same page and working smoothly together. Any team would be lucky to have him!

Sarita Spannuth - Product Manager @ Qt Group

Working with Juan has been a very valuable experience. He brings structure and clarity to complex product challenges. He has played a key role in establishing processes that have transformed the way we work.

He has refined our product management practices, ensuring we have clear processes for roadmap planning, prioritization, and delivering customer value. His approach to product strategy, from aligning cross-functional teams to setting and tracking key goals, has improved how we approach product development.

Leading teams across product management, marketing, and technical domains, he has made sure we stay aligned and efficient across different products. Beyond his leadership, he has created an environment where we can learn and grow.

The processes he has implemented and the mindset he has instilled have shaped the way we work and keep our focus on delivering meaningful results.

A Step-by-Step System That Works

This course will walk you through six essential modules, each designed to build a strong foundation for your product operations. Here’s what you’ll learn:

Define a Process Aligned with Your Strategy

Learn how to set up a repeatable process that directly supports your strategic goals. No more reacting to the latest crisis; you’ll know exactly what to do and when.

Identify & Capitalize on the Best Opportunities

Stop drowning in endless insights. Discover how to create a system to collect, evaluate, and prioritize the best opportunities that truly drive business value

Master the Discovery Process

Improve your discovery process by learning how to analyze problems, assess business impact, and design solutions that customers actually need.

Prioritize with Purpose

Develop a consistent prioritization framework that helps you focus on high-impact work and ensures you stay on track with your strategy.

Build Roadmaps for Alignment & Clarity

Create clear, actionable roadmaps that bring alignment to your team, stakeholders, and the business, ensuring everyone is moving toward the same goal.

Foster Collaboration & Feedback Loops

Learn how to promote collaboration across teams and build continuous feedback loops that improve decision-making and drive better outcomes.

What’s included?

More Than Just Theory – Practical Tools for Real-World Impact

This course isn’t just about theories and concepts—it's designed to equip you with actionable tools and real-world examples that you can start implementing right away. Here’s what you'll get:

âś… Templates & Playbooks

Access a comprehensive appendix filled with frameworks, templates, and tips to help you implement the concepts covered in the course. These tools are designed to make your job easier and more effective.

âś… Quizzes and Exercises

Put theory into practice with quizzes and exercises that simulate real-life scenarios. These activities will help you familiarize yourself with the framework and solidify your learning.

 

Stop the Waste. Accelerate Your Impact.

The Product Operations Playbook gives you everything you need to bring strategic clarity, alignment, and scale to your product org — preventing millions in wasted development and unlocking true growth potential.

âś… Complete step-by-step training to build business impact and scale operations in your company

âś… Templates, real examples, and ready-to-use workflows

âś… Bonus guides to accelerate your setup and drive results faster

Plus, it’s risk-free: if you’re not 100% happy within 30 days, send an email and get a full refund. No questions asked.

 

Solo License

$1500

For product leaders ready to align strategy and scale impact — or those who want to equip high-potential team members.

  • 1 seat with full lifetime access

  • Ideal for founders, Heads of Product, or solo operators

  • Also suitable for PMs or Product Ops managers as part of a broader initiative

Enroll Now

Team License (5 seats)

$4500

Designed for product leaders and founders who want to align and scale their whole product team.

  • 5 seats for your product org (save over 35%)

  • Ensure a shared foundation across your team

Enroll Now
Have questions? Book a call