Before you can measure a gap, you must define the destination. In this section, you will learn how to synthesize your current business objectives into 3–5 explicit, easy-to-identify strategic goals. We will cover how to bridge the gap between "intent" and "measurement" by tying every goal to a specific Ideal Customer Profile (ICP) and a primary Success KPI

Stop looking at your roadmap as a list of features and start looking at it as an investment portfolio.  We will categorize every item on your roadmap into three core buckets: Strategic, Supporting, and Maintenance .  You will learn expert tips for spotting "hidden" maintenance and identifying "nice-to-have" supporting work that is currently diluting your team's impact  

This is where the analysis turns into a business case. Using the Strategic Opportunity Calculator, you will visualize the "Strategic Gap"—the delta between what you are doing and what you should be doing. You will calculate the exact monetary value of your current misalignment and determine how much annual R&D spend can be "unlocked" and reinvested into growth

Data alone doesn't change minds; stories do. This final section provides the blueprint for an "Executive-Ready" presentation. You will learn how to lead with the conclusion (the ROI), present your findings with balance, and propose a specific "Path Forward" that positions you as a strategic leader who knows how to optimize the company's product engine

This is a one-time payment. There are no recurring fees—buy once and keep lifetime access.

You own full access to the course content. Materials such as worksheets, templates, and guides can be downloaded. Videos are streamed securely on the platform to protect content quality and cannot be downloaded.

Yes, there’s a 14-day refund policy. Simply email me within 14 days of purchase for a full refund.

You get lifetime access to the course, including all future updates. Learn at your own pace and revisit the content anytime.

This course is designed for leaders, founders, executives, or strategists, who want to align strategy with development. Typically people that are managing a portfolio of up to $100-$200M per year.

Each license is for one individual user. Sharing accounts is not permitted. For team training, please purchase the Team License

The course includes ~1.5 hours of video content and exercises to analyze your roadmap and create a presentation for your leadership team. Most leaders take 10–20 hours of focused work to get meaningful insights. Some may complete it faster if they’re very familiar with their roadmap, but taking the time ensures actionable, data-backed results you can actually present.

The course is designed to provide data-backed insights and a ready-to-present case that helps you demonstrate the strategic gaps and justify action to your executives.

Absolutely. While the exercises focus on one roadmap, the frameworks and templates can be applied across teams or portfolios to uncover gaps consistently.

You’ll have access to email support for questions related to course content and exercises. You also have consulting/retainer options available.

Yes. The course is tool-agnostic. You can use your current roadmap and project management tools to extract the data needed for the analysis. Most of those tools have an export to CSV, so you can easily bring your roadmap items into the Excel template I provide in the course.