EARLY BIRD Discount until February 6th, 2026
Market Research Playbook
A market research system that will allow you to size your opportunity, and make a real business case.
Early Access: You’ll get immediate access to the first materials, with additional lessons and templates added over the coming weeks. Early access pricing reflects this.
Start TodayCourse Overview
Learn how to size your market, understand your position, research your competitors (both direct and indirect ones), and figure out how to put all this together into a business case that you can use to make recommendations to executives.
This course will help you:
- Plan a market research
- Run a reliable research
- Understand your market position
- Research competitors and alternatives to your product
- Create a business case
This course goes beyond theory, and it covers the tools and frameworks that will help you do this work in a very visual way, which will be easily digestible by other stakeholders.
Who Is This Course For?
This course is for product teams that want to set a predictable model to research different market opportunities:
- Product Operations Managers
- Product Managers
- Product leaders: like directors, VPs and CPOs
- Designed for B2B and Enterprise Product teams
What will you learn
By the end of this course, you will be equipped with a toolkit that will enable you to create a set of systems that will help your team align with your business strategy and create an environment for better business impact.
