Product Operations Maturity Model

product leadership product operations Mar 12, 2026

All of us have strengths and areas where we can improve. Product Operations is no different. A team can be really good at delivering a product or aligning with go-to-market teams, but they might not be as strong when it comes to aligning work with strategy or understanding the business impact of new opportunities.

I've just finished developing a Product Operations Maturity Model, which helps companies understand where their strengths are and where they can improve. 

How does it work?

First, it identifies the key skills that product teams need to have to do their work and make successful products.

Second, it rates different team skills.

Third, it gives an overall maturity score of the team.

Finally, it creates a roadmap to improve the team's skills, so there are no gaps that will prevent them and the business from being successful.

Skills that the team needs

The skills required are bundled under four main categories:

  • Product at Scale: How product teams identify opportunities, prioritize work, and deliver valuable products. This area evaluates discovery practices, prioritization, roadmapping, quality, launches, and strategy.
  • Alignment: How teams and leaders coordinate around shared goals and outcomes. This area evaluates collaboration across product, engineering, and go-to-market teams.
  • Facilitation: The processes and operational practices that support product teams. This area evaluates planning, capacity management, validation, ideation, and go-to-market coordination.
  • Visibility: How product knowledge, plans, and performance are captured and shared. This area evaluates insights management, roadmaps, data, documentation, and tooling.

How are the skills rated?

The skills of the teams will be ranked according to the team's maturity. The range goes from early stages, where the team has not much experience, to teams that are world-class at their work.

Create an intervention plan

Once all the categories have been rated and the team's strengths and areas of development are identified, a plan is created. This will help the team improve their skills and processes to reduce uncertainty and improve business impact.

Find out your own product operations maturity

I've created a self-assessment where you can evaluate your team's product operations maturity, and if you want, I can review it together with you.

Evaluate your product operations maturity here.

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