THE PROBLEM

Most product teams don’t struggle because they lack process.
They struggle because they avoid the hard conversations.

• Strategy sounds clear — until priorities clash

• Roadmaps look aligned — until stakeholders disagree

• Discovery happens — but decisions were already made

• Meetings move fast — but clarity doesn’t

Adding more tools won’t fix that.
Neither will another framework.

What’s missing is the right question at the right moment.

THE REFRAME

These are not answers.
They are Product Pressure Questions.

Questions designed to:

• Expose unclear strategy

• Challenge false priorities

• Surface hidden assumptions

• Bring structure to messy discussions

• Create alignment without forcing consensus

They don’t add process.
They create thinking.

WHAT YOU’RE GETTING

The Free Deck Includes:

• 100 carefully crafted product leadership questions

• Organized into 10 themes that show up in every product organization

• Each theme contains:

  • Questions to clarify thinking

  • Questions to challenge comfort

  • Questions to force real decisions

You don’t use all of them.
You use one or two — when it matters.